Domino’s Pizza India - “Yeh hai rishton ka time”

Domino’s Pizza India unveils new brand positioning “Yeh hai rishton ka time”

From delivering happiness to strengthening relationships, Domino’s Pizza India unveils new brand positioning “Yeh hai rishton ka time”

India’s Pizza Delivery expert and market leader in the organized pizza home delivery segment announced the launch of their new brand positioning campaign “Yeh Hai Rishton Ka Time”. After spending four years with the emotional proposition of Happiness Home delivered- ‘Khushiyon ki Home Delivery’. Domino’s Pizza endeavours to deepen the engagement with consumers, through its new brand positioning that focuses on relationships and bonding.

Commenting on the new brand positioning campaign and tag line Mr. Ajay Kaul, CEO Jubilant FoodWorks Limited said “
After the successful run with our emotional positioning of ‘Khushiyon ki Home Delivery’, we believed it was time to take the consumer connect with the brand to the next level and hence this new positioning of Yeh Hai Rishton ka Time. We believe that it will help us continue the growth momentum and take the brand to the next level.”
Adding his thoughts on the brand’s re-positioning  Mr. Harneet Singh Rajpal, Vice President, Marketing – Domino’s Pizza India said, “When we moved from ‘Hungry Kya’ to ‘Khushiyon ki Home Delivery’ in 2008, we took the first step in our transition from a functional fulfillment brand to an emotionally connected one. After four years of a fantastic run with this positioning, we felt it was time to evolve and anchor the brand in a deeper level of emotion. During this period, happiness sans emotion became diffused as more than 30 brands now have ‘happiness’ in their positioning statement. We now want to delve into a space and proposition which we can uniquely own. Our new positioning statement ‘Yeh Hai Rishton ka Time’ replays the fact that Domino’s time is the time which people spend together in a casual and informal way and it leads to the bonds, that people share, becoming stronger, warmer and more livelier.”

He further added, “The new positioning Yeh Hai Rishton ka Time would take us to a new level of emotional connect so that the engagement with the consumer is deeper and more enduring. Our constant emphasis with our brand repositioning would be to enhance and evoke happy memories of our consumers.”

Look Here for Dominos Pizza Coupons
The Campaign “Yeh Hai Rishton Ka Time” is conceptualized by Contract Advertising.
This new campaign would be supported by a Television Commercial and in store print elements like DHs, BTs, Translites, Banner, Bike Back, Hoardings, new brand website, promotion on social media etc.

About Jubilant FoodWorks Limited Jubilant FoodWorks Limited (JFL) is part of Jubilant Bhartia group and India’s largest food service company, with a network of more than 500 Domino’s Pizza stores (as of 30th August, 2012) across 110 cities. JFL & its subsidiary operate Domino’s Pizza brand with the exclusive rights for India, Sri Lanka, Bangladesh and Nepal. The Company is the market leader in the organized pizza market with a 55% market share and 70%+ share in the Pizza home delivery segment in India (as per Euro monitor report 2012).The Company also has exclusive rights for developing and operating Dunkin’ Donuts restaurants for India and currently has launched 5 Dunkin’ Donuts restaurants in India (as of 6th October, 2012).

Domino's Teachs E-commerce Companies about COD!

Yeah, so this is my first contribution to The Strategist of the Business Standard (10.9.2012)!
Cash on delivery has been identified as one of the culprits responsible for the troubles of e-commerce establishments.

But the experience of Domino's Pizza (Meal Delivery) shows why this line of argument is all wrong!
I have been reading the horror stories about how the cash on delivery model of payment touted by the e-commerce companies in India is the root of all their troubles and may ultimately lead to their ruin. It is almost funny how one of the most innovative ideas of our time is getting blamed for the things it is not really responsible for.

I would say cash on delivery is actually one of the best things that has happened in e-commerce, or for that any form of commerce. Here is why:

I just flipped through the 2011 balance sheet of the publicly listed company that operates Dominos India and was amazed to note some jaw dropping statistics.
• This company shipped about 3.7 crore pizzas in the year, equaling to 1 lakh pizzas sold per day.
• The pizzas sold for a total of Rs 600 crore, translating into an average price of Rs 162 per pizza.
• The business operated via 380 stores in 90 cities; that is, approximately four stores per city.
• Each store sold approximately 1 lakh pizzas a year or about 300 pizzas a day. That's about 25 pizzas an hour.
• The company recorded a net profit of Rs 90 crore. This equals to Rs 25 per pizza or a 15 per cent margin on the sale price.
I think this is awesome, considering that this business is entirely managed as a cash-on-delivery business. Also, if you review the size and scale of the operations they have, it resembles any gigantic e-commerce business.

So how can anyone blame cash on delivery as the culprit that ruined a business?
Actually, the pizza business in India teaches five important lessons to those who intend to execute the cash on delivery business model.
Continue reading


Source: Afaqs
http://www.afaqs.com/community/blog/234_5-lessons-that-Dominos-can-teach-e-commerce-companies-about-COD!

Domino's Pizza inaugurates 500th store in Delhi

Domino’s Pizza, the market leader in the organized pizza home delivery segment in India, has marked a new milestone with inaugurating its 500th store located at Rajinder Nagar in Delhi. The landmark store was inaugurated on August 30, 2012. After having reached the 500th store landmark, the company plans to continue with its aggressive growth path.

In the last few years Domino’s Pizza has not only aggressively expanded its footprint, but also has been focused on winning more customer hearts across India through its tasty Pizza offerings, unmatched food delivery promise and warm customer service approach. Domino’s India operations are the fastest growing operations in the Domino’s global system.

Besides, the company also continues to be market leaders in the organized pizza market with a 55% market share as per Euro monitor 2012 report and 70%+ share in the Pizza home delivery segment in India.

Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.

DISCLAIMER: Accord Fintech provides the Content on “AS IS” basis without any express or implied warranties. Accord Fintech does not warrant the accuracy, timeliness, completeness, adequacy, merchantability, or fitness for a particular purpose of the Content, and Accord Fintech shall not be liable to Licensee or to any third party with respect to any actual or alleged inaccuracy, untimeliness, incompleteness, inadequacy, unmerchantbailty or unfitness.